Why Beautiful Things Make us Happy – Beauty Explained

  • Published: 23 October 2018
  • It’s hard to define what makes something beautiful, but we seem to know beauty when we see it. Why is that and how does beauty affect our subconscious?

    This video was a collaboration with the creative agency Sagmeister & Walsh as a contribution to their upcoming Beauty exhibition at the MAK Vienna from October 23rd onwards. If you want to learn more about the impact of beauty and see tons of gorgeous installations and multi-media objects, go check it out on mak.at/en_sagmeister_walsh
    The Beauty exhibition will also be shown in the Museum Angewandte Kunst Frankfurt from May 11th till September 15th.


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Comments • 11 335

  • Kurzgesagt – In a Nutshell

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    • Real Lazo
      Real Lazo  1 weeks back

      Bist du deutsch?

    • Ole
      Ole  4 weeks back

      I Like YouTube. Fuck yea

    • I Like YouTube.
      I Like YouTube.  1 months back


    • Valtteri Pennanen
      Valtteri Pennanen  2 months back

      There is finnish viewers in your chanel but it doesnt mean you should name this video in finnish

  • Lorie Sola
    Lorie Sola  1 days back

    Kurzgesagt can you make videos about space travel and future advances in technology more often most of your topics is mostly about thing's here on earth

    • Sparkz
      Sparkz  2 days back

      *smiles uncontrollably while looking at Ricardo*

      • Walt. G
        Walt. G  2 days back

        So-crates talked about this ---- Get your philo-sophia on! "Everything is Beautiful in its own way" its a Willy nelson and Dolly Parton song listen to it and then you will understand. On the subject of beauty I found Dolly Partons mammary glands to be beautiful -- its a guy thing girls you will never understand.

        • Shaun Train
          Shaun Train  2 days back


          • Maurizio Orlandi
            Maurizio Orlandi  3 days back

            The animations that you create are beautifull.

            Sorry for my english, i am italian.

            • Ms. Daniela M. Delyusto

              I remember being in 6th grade in a dense apartment complex and putting colored paper on my walls to increase the sunlight being reflected. Now I know the problem.

              • Insaanity
                Insaanity  3 days back

                M8 you're tellin' us about beauty WHILE having beautiful backgrounds to explain it

              • Abdullah Ar Rafi
                Abdullah Ar Rafi  3 days back

                Me: That girl seems beautiful
                Brain: That's symmetry, it means better potential mate! Go for her!
                Me: I don't have time!
                Brain: Beauty is _survival._ You have a hell lot of time for _survival,_ don't you? *GO!*

                • Sentient #6
                  Sentient #6  3 days back

                  That's why modern "architecture" and modern "art" is rubbish. Glass buildings in geometric shapes is nothing to be proud of. They are ridiculous and boring.

                  • Calamity
                    Calamity  3 days back

                    Why big well-shaped tits make us all happy?

                    • War & Peace
                      War & Peace  3 days back

                      I will never make anyone happy :(

                      • Mari Gato
                        Mari Gato  3 days back

                        You don’t know that,the rules of your universe are different from someone else’s,so you may be beautiful in someone’s eyes,common in someone else’s,and unique in another person’s eyes.

                    • Josiah Junkin
                      Josiah Junkin  4 days back

                      Oooh yes can we please make things look nice? I love cities that have murals all over and stuff like that

                      • manish pandor
                        manish pandor  4 days back

                        Why travel make us happy ??

                        • I Like YouTube.
                          I Like YouTube.  4 days back

                          Because it might be an adventure to travel to big cities like Paris that's why bruh.

                      • Manuel Rodriguez Antequera

                        But where are the birds??!! Aren't they beautiful?

                      • A Quispe
                        A Quispe  5 days back

                        Must suck to be blind I guess

                        • LemonBang
                          LemonBang  5 days back

                          Why do kurzgesagt videos make us happy? Cuz the animations are beautiful ;)

                          • Yampace GD
                            Yampace GD  5 days back


                            • Noodle Doodle
                              Noodle Doodle  6 days back

                              This was kind of an eye opener for me in surprising ways. I never realized just how deeply aesthetically pleasing things influence my mood and behaviors.

                              • Naruto Uzumaki
                                Naruto Uzumaki  6 days back

                                me, trying to convince my principal to allow students to decorate the school:

                                • TheGodSlave
                                  TheGodSlave  6 days back

                                  Feels like watching a JOJO eps

                                  • Caldwell Pope
                                    Caldwell Pope  6 days back

                                    love all things *A E S T H E T I C*

                                    • - Tielessin -
                                      - Tielessin -  7 days back

                                      Birds: ThEy TaKe OuR jObS!

                                      • - Tielessin -
                                        - Tielessin -  7 days back

                                        SO MANY HUMANS!

                                        • akli maron
                                          akli maron  7 days back

                                          In your face, feminists !!!

                                          • Sin Burner
                                            Sin Burner  1 weeks back

                                            I'm telling you, we need more gothic buildings, that architecture is wonderful

                                            • contingent exe
                                              contingent exe  1 weeks back

                                              the protestant's churches don't include the beautification of faith.
                                              that's why I love the churches of orthodox and Catholics. you really feel the living faith within the art.

                                              • Kasoar
                                                Kasoar  1 weeks back

                                                Thats why i always look those videos. They are beautiful.

                                                • Wretch
                                                  Wretch  1 weeks back

                                                  No wonder everyone is always sad when they’re around me. :-(

                                                • akiko y
                                                  akiko y  1 weeks back

                                                  er face is beautiful like the pointy thing that early humans made :)

                                                  they: \ _ / what did YOU JUST SAY?

                                                  • Anoop Sahal
                                                    Anoop Sahal  1 weeks back

                                                    Symmetry in humans suggested that they were not infested with parasites. Read the book " Parasite Rex"

                                                    • Anoop Sahal
                                                      Anoop Sahal  1 weeks back

                                                      Tools were shaped so that form follows function

                                                      • tanjinpang
                                                        tanjinpang  1 weeks back

                                                        Watching beautiful Kurzgesagt's video is like watching survival guide

                                                        • Geico Man350
                                                          Geico Man350  1 weeks back

                                                          ANY READ STEEL BALL RUN AND SAW THE GOLDEN RATIO AND WENT😱

                                                          • Michael Lombardi
                                                            Michael Lombardi  1 weeks back

                                                            I've always thought about this concept from a more mathematical perspective: Kolmogorov Complexity.

                                                            Kolmogorov Complexity defines randomness by how much something can be compressed, or in other words seeing how much it shrinks when you replace a piece of data with instructions on how to build the data. If something is very repetitious, it will be very compressible, as the instructions on how to build it will be much simple than the data itself. On the other hand, if something is very random, it will be very incompressible, as the instructions on how to build it will basically just be a copy of the data.

                                                            The interesting thing is that you can use Kolmogorov Complexity to model the amount of useful information contained in a piece of data. If the data is very compressible, then there is not much actual information there (such as with Mary Had a Little Lamb or Do Re Mi Fa So La Ti Do). On the other hand, if the data is very incompressible, then there is a large amount of information, but it is likely to be random rather than useful (such as banging on a keyboard). As humans seek useful information, they are instinctively drawn to data with a Kolmogorov Complexity in the middle of the spectrum, where there exist patterns that indicate the data is not just random noise, but the data is also complex enough to be potentially useful.

                                                            • BigCityPalooka
                                                              BigCityPalooka  1 weeks back

                                                              The sun-on-the-bottle thing was pretty remarkable, guys. Nicely done. :)

                                                              • Cs V
                                                                Cs V  1 weeks back


                                                                U mean minecraft right?

                                                                • Clorox Bleach
                                                                  Clorox Bleach  1 weeks back

                                                                  My crush may not be a thing. But she is beautiful and makes me happy.

                                                                  • maxi ferrero
                                                                    maxi ferrero  1 weeks back

                                                                    El dinero no lo es todo!
                                                                    Pero ayuda bastante
                                                                    Mejor hospital = mas dinero
                                                                    Mejor casa = mas dinero
                                                                    Mejor auto = mas dinero
                                                                    Mejor ropa = mas dinero

                                                                    • Finn
                                                                      Finn  1 weeks back

                                                                      My gf is beauty

                                                                      But im sad cause now she had new boyfriend

                                                                      • chocho friend
                                                                        chocho friend  1 weeks back

                                                                        At first, I thought that the image on the thumbnail was some sort of weird eye.....

                                                                        • Dylan Ray
                                                                          Dylan Ray  1 weeks back

                                                                          Me: sees colorful poison
                                                                          Brain: drink
                                                                          Me: why it’s poi-
                                                                          Brain: D R I N K
                                                                          Me: but I don’t wanna die
                                                                          Brain: DRINK DRINK DRINK DRINK
                                                                          me: *dies in russian*

                                                                          • Wu Li
                                                                            Wu Li  1 weeks back

                                                                            Mystical metaphysical mumbo jumbo about survival of the fittest, cannot explain happiness, which is an emergent effect. The definition of happiness is those feelings people say they want, while beauty has come to be defined as expressing Fractal Dragon equations. Every classical painting and work of music has turned out to express a Fractal Dragon, while in literature James Joyce's "Finnegan's Wake" express a multifractal of a Fractal Dragon and Mandelbrot combined. Such an extreme four and five fold symmetry is similar to those found recently in pi, which has turned out to express a multidimensional equation, and not be simply random. Another example is Time Crystals, being studied in a physics lab near you. What's missing from this picture can make all the difference in the world, once you realize its impossible to create a perfect vacuum, and everything expresses both humble and elegant simplicity or, particle-wave duality.

                                                                            • Hazim Jamli
                                                                              Hazim Jamli  1 weeks back

                                                                              *looks at mirror
                                                                              *face is not symmetrical

                                                                              Me : I can never mate with this face.

                                                                              • Richard Gu
                                                                                Richard Gu  22 hours back

                                                                                You can't mate with a face

                                                                            • Jason Higley
                                                                              Jason Higley  1 weeks back

                                                                              The tear drop spear makes a lot of sense. The back is curved so you can pull it out easier and it won't brake and I think we all understand the front.

                                                                              • Andres Soto
                                                                                Andres Soto  1 weeks back

                                                                                it makes sense, but also it wasn't necesary for it to be shaped as a tear drop, why just wasn't like a jagged edge pointy rock, why did they shaped it, there was no reason, and as far as we know there was no complex language that makes us think that some primitive guy was like "yea, i prefer it this way cause it makes me happy".
                                                                                it's so mysterious why we find things aesthetically pleasing. I wish my mind wasn't so common so that I could learn more about it tho u.u

                                                                            • Filipp Keks
                                                                              Filipp Keks  1 weeks back

                                                                              As a fan of Brutalist architecture, I live in a "boring" concrete block of flats and enjoy its simplicity and repetitiveness. Though my taste might be an acquired cultural feature.

                                                                              • Hamuel Agulto
                                                                                Hamuel Agulto  1 weeks back

                                                                                That's why the depressing videos you make are still fun to watch. I love your new style. I just thought of sharing this because I'm hoping that my opinion matters. Because of your new art style, I'm starting to hate your old videos. Hahaha.

                                                                                • Anastasia Wysocka
                                                                                  Anastasia Wysocka  1 weeks back

                                                                                  I'm watching this in the hotel in Norway that my mom works at and if it turn my head a little I have a nice forest, mountains and a beautiful lake to look at