Why Airbus Nearly Didn’t Happen: The A300 Story

  • Published: 13 August 2019
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    In 1974, Boeing vice president Jim Austin described the Airbus A300 as “a typical government airplane” of which “they’ll build a dozen or so and then go out of business.” He wasn't alone in his criticism. And he was almost right.

    Airbus began a decade earlier as an ambitious effort to stop the Americans from completely taking over the global aviation industry. Boeing and McDonnell Douglas together were building over 80% of the world’s jetliners. And soon, they would be joined by Lockheed. All three manufacturers were introducing new state-of-the-art wide-body airliners that would revolutionize air travel in the 1970s by offering increased comfort and efficiency. Europe’s aircraft build stood little chance at competing. Unless they worked together.

    By the mid-1960s plans were underway to build a truly European airliner. One that would involve the continent's leading manufacturers. It wasn't the first attempt at European cooperation (the French and British had already joined efforts to build Concorde), but nothing on this scale had ever attempted. The Europeans would build a new kind of airliner, a purpose-build, short to medium range ‘people mover’, which was increasingly being described as an ‘air bus’. The new plane would be highly optimized for efficiency by using the latest technologies and state of the art materials. It would feature just two turbofan engines, when the soon to be introduced American wide-bodies would have three or four. It meant Europe’s jet would offer increased fuel economy and lower maintenance. It would be called the A300.

    France, Britain, West Germany, the Netherlands and Spain would each manufacturer portions of the plane for final assembly in Toulouse France. The logistics alone were a spectacular feat. But getting the new Airbus built would actually prove to be the easy part. Convincing the world to take a chance on a completely unproven manufacturer offering an unconventional twin-engine wide-body was another matter altogether. And to make matters worse, the new Airbus A300 debuted in the early 1970s, just in time for a global recession and oil crisis which put a near halt to airplane purchases by airlines.

    But the A300 eventually caught on, thanks to perseverance and crafty deal-making by Airbus. By the end of the 1970’s the global economy had recovered, but fuel prices had not. The highly efficient twin-engine wide-body found its place in the market. But for Airbus, the A300 was just the beginning. With multinational partnerships in place and a sophisticated supply chain, the groundwork was set for the company’s truly meteoric rise.
    #Airbus #A300 #Airliners

    Select footage courtesy the AP Archive
    AP Archive website: aparchive.com YouTube: stms.pro/video/britishmovi/video.htmletone

    Link to the Mustard Store:

    Special thanks to Nick Arehart for helping clean up our audio:
    Music (reproduced under license):

    Intro Song: “Fast Dramatic Score” - audiojungle.net/item/fast-dramatic-score/23442728

    Main Song 2: “Fashion Upbeat Soul R&B” - pond5.com/royalty-free-music/item/81816670-fashion-upbeat-soul-rb

    Main Song 3: “Future Technology” - audiojungle.net/item/future-technology-corporate-pack/24053821

    Main Song 4: “Hidden Beauty” - audiojungle.net/item/hidden-beauty/20383792?s_rank=14

    Main Song 5: “Wildlife Sceneries” - audiojungle.net/item/wildlife-sceneries/23070785

    Extro Song: “80s Synth Wave Retro Wave Cyberpunk Upbeat” - audiojungle.net/item/back-to-the-80s/22971645

Comments • 2 242

  • Mustard
    Mustard   1 months back

    Hey guys... looks like Mr. Mustard needs some new glasses. A couple spelling errors on the map slipped in. It's "Colombia" not "Columbia" and "Sao Paulo" not "Sao Paolo". Sorry my South American friends.

    • Finnthewastebin
      Finnthewastebin  2 days back

      New vid?

    • Lucas Christ
      Lucas Christ  2 weeks back

      Use CGBoost

    • vitor santos martins
      vitor santos martins  2 weeks back

      mim não ligar, você estar perdoado.

    • Om Ar Vi
      Om Ar Vi  2 weeks back

      Mustard please putt spanish subtitles our language it's very spoken in the world

    • Dan the man
      Dan the man  3 weeks back

      I know it's just a suggestion but do a video about the spruce goose

  • Nurby wants
    Nurby wants  2 hours back

    What about bombardier

    • Bruno56
      Bruno56  7 hours back

      A very good jet. And to think Europe's glories were finished after WW2. I was wrong. But still dislike EU.

      • jjgreek1
        jjgreek1  21 hours back

        They’re still heavily subsidized by Euro governments and would fail if they were taken off the taxpayer trough

        • hasnan.faris noorhanizal
          hasnan.faris noorhanizal  22 hours back

          People: Free samples won't attract people to buy your product, it's a waste!
          Airbus: hold my 3 free jets

          • Rodrigo Alonso
            Rodrigo Alonso  1 days back

            Pilot patrick flies this old bird 😎😎

            • •내 구독자수 아베뒤질 확률

              can you make the korean KTX stories?

              • Forever Antifascist
                Forever Antifascist  2 days back

                Never i flew an other plane only airbus!

                • Matheus Soares
                  Matheus Soares  3 days back

                  Great video as usual! Thanks Mustard! Just a note: The city name on the map is SÃO PAULO, not Sao Paolo... We speak Portuguese, not Spanish.

                  • Infinite Flight JPC
                    Infinite Flight JPC  3 days back

                    I wish they went bankrupt.

                  • D C
                    D C  3 days back

                    Airbus are so quality inspired absolutely fantastic aircraft 👌

                    • Herr Schnitzelnazi
                      Herr Schnitzelnazi  3 days back

                      Bristol brabazon is best thicc airliner

                      • Wiratama Adi Nugraha
                        Wiratama Adi Nugraha  4 days back

                        Garuda Indonesia also operated A300. Even they are first operator of A300B4-200FF, the first wide body aircraft in the world operated without flight engineering, little bit earlier then Boeing 767. Perhaps this is the plane who would build the path of Airbus success story until now

                        • Allinho2008
                          Allinho2008  4 days back

                          Reliability haha....that’s compared to other jets of that time. The ones flying around now are barely legal to fly around.

                          • Alex Smith
                            Alex Smith  4 days back

                            Is the A300 superior to the 767-200?

                            • Jeffrey Yuecheng Su
                              Jeffrey Yuecheng Su  4 days back

                              Airbus is trashy

                              • Shea Oakley
                                Shea Oakley  4 days back

                                The "brilliant" 4 aircraft deal in 1977 was Eastern's idea, not Airbus's.

                                • Kaltenstein Müller
                                  Kaltenstein Müller  4 days back

                                  1:18 V1... Rotate!

                                  wait what

                                  • asdsdjf asdjxajiosdqw
                                    asdsdjf asdjxajiosdqw  4 days back

                                    May airbus one day crush boeing. They deserve it.

                                    • Dogey Maxie
                                      Dogey Maxie  4 days back

                                      The airplane design looks like Janet's.

                                      • Cloud7050
                                        Cloud7050  5 days back

                                        1.25x speed

                                      • Eriq Affandi
                                        Eriq Affandi  5 days back

                                        There are many people who made A300 a dreams come true, and including one person from Indonesia who passed away recently, his name is BJ Habibie. Without crack test that he learned based from DeHavilland Comet, the fate of A300 would be much worst than the Comet.

                                        Rest in Peace, BJ Habibie. Thank you sir, we salute ! 🇮🇩🇮🇩🇮🇩😊😊

                                        P.S. he also saved B747, queen of the skies

                                        • Exclusive Surya
                                          Exclusive Surya  5 days back

                                          The concept A300 was design by mrs. Habibie and now hes dead😓

                                          • Axel Subotincic
                                            Axel Subotincic  6 days back

                                            Bruh it's narrated by Sigourney Weaver? like alien-Sigourney Weaver?

                                            • michael Rozendo
                                              michael Rozendo  6 days back

                                              Gosto muito dos documentários de vocês parabéns

                                              • e30kitty
                                                e30kitty  6 days back

                                                1:10 Says Europe, shows USSR Flag.... Facepalm

                                                • C R
                                                  C R  3 days back

                                                  @e30kitty Unsinn...

                                                • Jonny
                                                  Jonny  6 days back

                                                  @e30kitty You are confusing the European Union with the European continent. Eurasia is is the landmass containing the continents Europe and Asia. There is also Afro-Eurasia, (also called Afroeurasia or Eurafrasia) the landmass containing the continents Europe, Asia and Africa.

                                                • e30kitty
                                                  e30kitty  6 days back

                                                  @Jonny there is no european continent... its called "Eurasien" here in germany and the surounding countrys. Europe is a political thing, not a continent, sry

                                                • Jonny
                                                  Jonny  6 days back

                                                  The large majority of the USSR population lived on the european continent.

                                              • Gabriel Imung
                                                Gabriel Imung  6 days back

                                                Why European airlines not buy it first?

                                                • Booyaka9000
                                                  Booyaka9000  7 days back

                                                  "The A300 was out biggest new investment..."
                                                  *Was given A300s for free*

                                                  That's American bunsiness in a nutshell.

                                                  • Jake Lear
                                                    Jake Lear  7 days back

                                                    Heseltine at 5:22

                                                    • Ming Fung
                                                      Ming Fung  1 weeks back

                                                      Competition is always a good thing.

                                                      • Arthurzito Pires Martins Alves

                                                        5:09 what is the name of this plane

                                                        • Jonny
                                                          Jonny  6 days back

                                                          Super Guppy.

                                                      • Jesus Gonzalez
                                                        Jesus Gonzalez  1 weeks back

                                                        So will history repeat with COMAC?

                                                        • GALACTIC PEANUT
                                                          GALACTIC PEANUT  1 weeks back

                                                          Yeeeeeeeesssssssss I’ve been waiting for an airbus video

                                                          • RocketGaming V
                                                            RocketGaming V  1 weeks back

                                                            10:11 there is still airbus a350 900, 1000

                                                            • De_ BritishMan
                                                              De_ BritishMan  1 weeks back

                                                              I wonder if he classified those mentioned are "wide body" since A350 looks not like wide body one

                                                          • Metro Lima
                                                            Metro Lima  1 weeks back

                                                            airbus is just a 2nd class compare to boeing. look closely the design of airbus it almost copied the form of boeing. airbus has given a chance because boeing cannot supply and demands of all the orders of airlines companies.

                                                            • RobbietyYT
                                                              RobbietyYT  1 weeks back

                                                              Idk why, but i dont think we will reach 2050 🙁

                                                              • Tire Clan - Roblox review

                                                                747,400(747-400) views!

                                                                • Tire Clan - Roblox review

                                                                  0:54 American MD-80 Sad ;(

                                                                  • Titan TerBurgh
                                                                    Titan TerBurgh  2 weeks back

                                                                    Big Brain

                                                                    • Astrobucks2
                                                                      Astrobucks2  2 weeks back

                                                                      Airbus planes still suck. They feel like they're designed by government committee in piecemeal fashion.

                                                                      • AATI
                                                                        AATI  2 weeks back

                                                                        airbus is such a strong competitor and it can use the crisis of the b737 to sell more a320 neo .
                                                                        there is a video about that in my channel if you want to check it.
                                                                        great video Mustard !

                                                                        • John Charlton
                                                                          John Charlton  2 weeks back

                                                                          can you do the bristol belfast next? britains short lived cousin of the c130. could land blind and automatically, substantial payload and range compared to c130 of its era but only 10 ever built. cancelled in the 70's and only 2 remaining. one at raf cosford and the other lying abandonned on an australian airfield currently under legal arguments. :)

                                                                          • Ethan Hutsell
                                                                            Ethan Hutsell  2 weeks back

                                                                            if it ain’t airbus, i’m taking a bus!

                                                                            • Aimee Thomson
                                                                              Aimee Thomson  2 weeks back

                                                                              Looked up mustard

                                                                              • Astraexs
                                                                                Astraexs  2 weeks back

                                                                                Will you be doing a video on the Queen Mary and Normandie?

                                                                                • Astraexs
                                                                                  Astraexs  2 weeks back

                                                                                  Mustard Wonderful!

                                                                                • Mustard
                                                                                  Mustard   2 weeks back

                                                                                  Not yet... but I promise you there’s a ship video coming this fall :)

                                                                              • Ed Evans
                                                                                Ed Evans  2 weeks back

                                                                                Europe 600 million +, US population 330 million. More bums available in the EU so home product rules. United Europe will unleash some amazing technology in the years to come.

                                                                                • Johnnyxp64
                                                                                  Johnnyxp64  2 weeks back

                                                                                  and today once again Airbus proves their superior engineering, efficiency and durability with the neo Series that caused Boeing to perform a panic move
                                                                                  1) keep using decades old planes with huge new Engines that then
                                                                                  2) caused aerodynamic issues and then
                                                                                  3)used poorly tested software made by cheap 3rd party countries (like india) to compensate the hardware issues...
                                                                                  4)caused the death of 346 passengers and forever changed those 346 families lifes.

                                                                                  all of that because Greed first... not safety!

                                                                                  • Johnnyxp64
                                                                                    Johnnyxp64  6 days back

                                                                                    @Nick doing nice design and then throw the build to people that make doors that blast away.

                                                                                  • Nick
                                                                                    Nick  6 days back

                                                                                    It's mostly the McDonnel Douglas people at the top of Boeing these days.

                                                                                • Alan Caldoza
                                                                                  Alan Caldoza  2 weeks back

                                                                                  in Airbus the gamble pays off