How NBA 2K Is Cultivating What’s Next in Culture | Complex Current

  • Published: 15 August 2019
  • Hosted and moderated by Paul Rivera, the Complex Current panel on the evolution of gaming culture features Karl-Anthony Towns, Don C, Steve Stoute, and special guest NLE Choppa. “How NBA 2K Is Cultivating What’s Next in Culture” covers everything from how the popular video game franchise remains relevant to how each guest works to do the same. Towns, Don C, and Stoute speak on redefining the norms of their craft, while continually pushing the culture forward and being what’s “next” in their respective industries.

    The Complex Current miniseries welcomes the most influential minds in fashion, art, music, sneakers and beyond in a series of lively panel discussions from our inaugural ComplexCon Chicago. We discuss the topics most relevant to today's youth in an effort to examine a deeper understanding of each other, our culture, and the passions that inspire us.

    Music provided by United Masters.

    Subscribe to Complex on YouTube:
    Check out more of Complex here:

    COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
  • Entertainment Entertainment

Comments • 80

  • Baiba un Gustavs
    Baiba un Gustavs  3 weeks back

    Karl Anthony Towns is so annoying.. sheesh. Always so extra

    • T. Stamp
      T. Stamp  4 weeks back

      What happened to that “Out Of Bounds” show with Mia Khalifa?

      • Yung Bodie
        Yung Bodie  1 months back

        You got to be willing to take a chance 🇱🇷🇺🇸

        • Lucas Chan
          Lucas Chan  1 months back

          2K keeps trying to find ways to surprise us

          with its price 😥😥😥

          • Crawford Hadnot
            Crawford Hadnot  1 months back

   best summer album from Indie Artist. There isn't much to say about it but check it out.

            • Joe Burke
              Joe Burke  1 months back

              All negative comments but y’all still watch and kno 2k is the hottest game out right now

              • B
                B  1 months back

                God damn this is dumb. The video game has no influence on culture at all. This is just a long and shitty commercial.

                • ismael palazuelos
                  ismael palazuelos  1 months back


                  • Martin SanMen
                    Martin SanMen  1 months back


                    • Jarvbs Jones
                      Jarvbs Jones  1 months back

                      guy with the cornrows looks like key in the key and peele "manly tears" skit

                      • Alejandro Perez
                        Alejandro Perez  1 months back


                        • Finn Griebel
                          Finn Griebel  1 months back

                          All i got from this video is that i wanna know what that introsong is XD

                          • 416xo
                            416xo  1 months back

                            This shit was mad boring to watch.

                            • Edgar Edgargg
                              Edgar Edgargg  1 months back

                              NBA is my lovely sport

                              • Ryan P
                                Ryan P  1 months back


                                • Just Smoke
                                  Just Smoke  1 months back

                                  These dudes smoking some mad ea cookies, they obv paid off, unfollow theyre channels

                                  • Just Smoke
                                    Just Smoke  1 months back

                                    14:43 yeah they love to make money of MINIMAL work every year, either he is repeating some propaganda they told him or don c is talking out his ass.

                                    That phrase sounds so fabricated

                                    • Just Smoke
                                      Just Smoke  1 months back

                                      Any culture touched by EA is gonna rott from having all the money sucked of it, ea sucks and they obv don't create a new game every year and they have the stomach to play ads in games u purchased 😂😂😂they can check the culture of my asshole, fuck them

                                      • Sebastian Trujillo
                                        Sebastian Trujillo  1 months back

                                        Grasa 🔥

                                        • miamiwax
                                          miamiwax  1 months back

                                          Don C is a real life Key and Peele character

                                          • Aron Daniel
                                            Aron Daniel  1 months back

                                            Soccer is the most popular sport in the world *

                                            • M Kuczynski
                                              M Kuczynski  1 months back

                                              The one fucking clown walking in with Supreme handbag. Why the fuck. The lamest thing ive seen probably ever

                                              • KinG_ Mark
                                                KinG_ Mark  1 months back

                                                Last good 2k was 17

                                                • Sergio Alejandro Navarro Castro


                                                  • Marquis Manigault
                                                    Marquis Manigault  1 months back

                                                    Lol I don't think it is.

                                                    • aziz mutawa
                                                      aziz mutawa  1 months back

                                                      People only play 2k cause theres no other option. Once they get some competition its over for them money hungry, McDonald server having ass trash ass company.

                                                      • Justin Don
                                                        Justin Don  1 months back

                                                        Cool interview

                                                        • Oscar Ojeda
                                                          Oscar Ojeda  1 months back

                                                          Grasa vengo del video de berth oh

                                                          • KingMuchy
                                                            KingMuchy  1 months back

                                                            2k ain't been good since mypark.

                                                            • Dominic Brady
                                                              Dominic Brady  1 months back

                                                              Cultivating a culture of ubiquitous loot boxes and in-game cosmetics you have to buy..?

                                                              • hudson b
                                                                hudson b  1 months back

                                                                How NBA2K is ruining the gaming community with shitty micro-transactions and copy and pasted modes each year

                                                                • hudson b
                                                                  hudson b  1 months back

                                                                  and being the first game to put real life ads during cutscenes!

                                                              • alberto carmona
                                                                alberto carmona  1 months back


                                                                • Will Powell
                                                                  Will Powell  1 months back

                                                                  “Surprise Mechanics”

                                                                  • JumpPlaysGTA
                                                                    JumpPlaysGTA  1 months back

                                                                    I'm guessing this interview means we'll be getting the same game modes as last year

                                                                    • Jackson Shepherd
                                                                      Jackson Shepherd  1 months back

                                                                      Kat saying basketball is the popular sport in the world come on man that’s football ⚽️

                                                                    • Jonathan Javier
                                                                      Jonathan Javier  1 months back

                                                                      Grasa :3

                                                                      • lil SM
                                                                        lil SM  1 months back


                                                                        • Vic Robbins
                                                                          Vic Robbins  1 months back

                                                                          It definitely would have cultivate the culture even further if they didn’t push niggas to buy VC in almost every game mode.

                                                                          • BigFer
                                                                            BigFer  1 months back


                                                                            • BCC Productions
                                                                              BCC Productions  1 months back

                                                                              I need an introduction for Don C

                                                                              • Yo Mom’s Plumber
                                                                                Yo Mom’s Plumber  1 months back

                                                                                What !!! This game is terrible!!! Complex will promote anything for pay!!!

                                                                              • TTD 4 LIFE
                                                                                TTD 4 LIFE  1 months back

                                                                                Same game every year, shit servers online, just updated rosters and soundtracks #Make2kGreatAgain

                                                                                • Roshea
                                                                                  Roshea  1 months back

                                                                                  @Kez Wayne nope

                                                                                • Kez Wayne
                                                                                  Kez Wayne  1 months back

                                                                                  Bruh every sports game progressively changes some years it changes a lot sometimes not

                                                                              • Devin Rhines
                                                                                Devin Rhines  1 months back

                                                                                NLE CHOPPA IS AT 20:45

                                                                                • dylan montano
                                                                                  dylan montano  1 months back

                                                                                  yall are all clowns for buying a 60$ game only to be paying 300$ in packs.

                                                                                  • Ja-Bez Makaveli
                                                                                    Ja-Bez Makaveli  1 months back

                                                                                    @mally After they announced that contest last year, everybody including me 😂😂😂 but if they don't do something like that this year, it'll go back to being dry ash

                                                                                  • mally
                                                                                    mally  1 months back

                                                                                    Who tf plays myteam?

                                                                                • TheBTranz
                                                                                  TheBTranz  1 months back

                                                                                  Until that shit hit next Gen they ain't doin nothing but promos and build ups lol

                                                                                  • Gang time
                                                                                    Gang time  1 months back

                                                                                    Towns does not deserve any all star I think he in the same category as booker and KP not really worth all stars dlo deserves his

                                                                                    • CPGoat #3
                                                                                      CPGoat #3  1 months back

                                                                                      first off u dont know me, how old I am, or where from, so watch your fucking mouth with that childish as comment. Secondly, ur moving the goal post. Doesnt matter what kobe and bron are, the point is they were putting up great numbers and losing at points in their career just like the guys u mentioned. They werent the big name generational talents they are known as now. They were just young guys trying to create a legacy in bad situations. They deserved their spots for producing through bad times and so do d book, KAT, etc, who are putting up historic performances just as any of the greats. U can go back and look at plenty of seasons where great players put up big stats on bad teams and made the allstar team still. But because u dont like todays guys they dont deserve to be rewarded for their all nba level production? FOH. The way u replied exposed ur entire argument dickhead. U showed ur bias by assuming I was young and from this generation and preceding to hate on them for no reason. Well ur wrong. For one I'm most likely older than u, and I know this game front to back as a former player, a trainer, and future coach. I appreciate this game on all levels in all eras for what it is instead of bitching online like u. Stop talking basketball if u dont know basketball. Go find some authentic passion for the game and get back to me with a real reply. FOH.

                                                                                    • Gang time
                                                                                      Gang time  1 months back

                                                                                      CPGoat #3 mind your business 21 savage

                                                                                    • Gang time
                                                                                      Gang time  1 months back

                                                                                      Yeah Kobe did not deserve his 98 all star appearance you 10 year old yeah this generations overrates young players that a difference Kobe and Lebron are once of a generation players so i don’t know what the fuck are you talking about

                                                                                    • CPGoat #3
                                                                                      CPGoat #3  1 months back

                                                                                      and who are u to tell someone what they deserve anyway? "Bitch u wasnt with me shooting in the gym." - drake

                                                                                    • CPGoat #3
                                                                                      CPGoat #3  1 months back

                                                                                      so 2005 kobe didnt deserve his either then. So lebron shouldnt have been an allstar his first couple of years. KD? allstar in his first few years? Nah he dont deserve it. AD? Whyvisbhe an allstar? Kemba? boogie? K love? Etc. If ur implying winning is more important than production in regards to being an allstar candidate, well ur wrong.

                                                                                  • Pape Moustaph Ndiaye Sow
                                                                                    Pape Moustaph Ndiaye Sow  1 months back

                                                                                    How about cultivating a proper game?

                                                                                  • PATRICK RIDGE
                                                                                    PATRICK RIDGE  1 months back

                                                                                    who thinks 2k is aiight?